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30.In the past two years,the Impact Chef's AcademyA.has gained success to some extentB.has trained enough experienced chefsC.has set up a series of chain training schoolsD.has only opened short-term classes for 3 months31.What does the passage mainly talk about?A.How to solve the difficulties in UgandaB.Handling lack of excellent chefs in Uganda.C.The setting up of the Impact Chef's Academy.D.The expanding of the middle class in Uganda.DThe halo effect is a cognitive bias(认知偏见)that affects our opinions of quality inproducts,brands,businesses or people.It describes our tendency to judge a wider concept on ourexperience of a single moment or interaction.That is,your experience of using a product maycolour your impression of an entire brand.This is a very surface-level,quick-fire response that's deep in our mind.If we see a good orbad quality,we really can't help thinking this"thing"must flow through to the rest of the person,business or brand.Marketers understand this and have been using it against you for years.Advertisers want to back winners,especially those on big stages.The Olympics,the WorldCup and the Super Bowl all attract huge amounts of advertising spend.Why?Because whensports stars win big,they create huge amounts of feel-good factors and a brand can use the haloeffect to project some of those feel-good factors onto themselves.Studies have shown that when a product has a label that it is either fair trade,sustainablysourced or organic in nature,it will receive higher ratings in customer satisfaction and peoplewill pay more for it.In a blind taste test though,that's not necessarily the case.The productcould be considered poor in taste or quality,but the act of adding a certain label to the packagingincreases people's liking for it.The halo effect is a bias we cannot escape.It is in action everywhere in the modern world.Every high-end product you experience leaves a lasting impression and every advertisement thatcatches your eye is looking to direct your attention towards something you may not haveotherwise been interested in.As a consumer,be careful.There are businesses that will go to anyextent to influence your behaviour.Next time you find yourself really wanting something,stopand ask yourself why.32.How does the halo effect influence our opinions?A.It helps us see things in a better way.B.It deepens our understanding of things.C.It stops us from jumping to conclusionsD.It works on us through former experience.33.Why do advertisers back winners of big events?高一英语试卷第6页共10页